At Galison, we like to add interesting
touches to our products to make them special. One helpful device is the careful
use of the quotation. The duty of finding the perfect quote to suite the product falls mainly upon Julia Hecomovich, Editorial Director for Galison. She's taken the time to talk a bit about this process.
The right quote can add spark to the side of a boxed
notecard set or the title page of a blank journal.
Take, for example, the quote
on the spine of our Andy Warhol accordion organizer:

"Cash. I just am not happy when I don’t have
it."
A perfect quote that captures Warhol's humor and compliments the product - which has a pocket to hold coupons for those interested in hanging on to their extra cash.
In a less mercantile vein, I also like the inspiring quote from Vincent
van Gogh that we’ve used on several of our stationery products:
"If you hear a
voice within you say “you cannot paint,” then by all means paint, and that voice
will be silenced"
Finding the right quotation isn’t always easy. The ideal quote must be
short as we don ’t have a lot of space to work with. It should also be
pithy, offend no one, and have some sort of relation to the artwork on the
product. The search for acceptable quotes for our New York City Portfolio Notes
was one of the most challenging tasks in this regard.
As hard as it was for an
avid New York fan like me to believe, many quotes about this vibrant city aren’t
especially flattering. One of the less damaging statements came from Le
Corbusier who noted that: "A hundred times have I
thought New York is a catastrophe, and fifty times: It is a beautiful
catastrophe." This is not as derogatory
as others I uncovered, but still it did not evoke the effervescent excitement
that I was searching for. The winner came from Bette Midler:
When it’s three
o’clock in New York, it’s still 1938 in London.
Oh, how I love New York!