Here’s one of our sales secrets: great publicity! On March 31 we hit the big time with a featured post in Daily Candy, an online editorial site for fashionistas and others in the in crowd!
This is a great opportunity for us to show our whole range of stationery products (from fine art to trendy design) to new visitors. Of course we count on our products converting these first-timer visitors into customers who return again and again.
This Daily Candy post emphasized our stationery for adults and mentioned our Mudpuppy division. They didn't explain that Mudpuppy creates educational puzzles, activity sets, and games—plus very popular items like magnetic figures/dolls and sticky set play scenes—for children. Well, some of the dress-up dolls are popular with adults, too, but anyway…
Nevertheless, we appreciate the publicity!
Besides, readers who clicked on the offer to learn more saw this nice photo of Galison's Maxine Sutton Sticky Notes from our Home office Collection, plus a new pattern: Retro Tulip Social Notes, the inside detail of our ever popular Telephone Desk Address Book, and a set of Mudpuppy Ring Flash Cards.
Oh yes… and here’s the Daily Candy incentive: 30% off any Galison, Mudpuppy, or Holiday Time items except those created in association with the Andy Warhol Foundation for the Visual Arts, Inc. I’ll share the secret with you: enter coupon code ZZZ5 on the shopping cart page and hit the “update” button. But hurry—the offer won’t last forever!
Would you like to feature our products? Contact our publicity director, Brenda Bell, at Brenda@galison.com.
---Susan
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